Starbucks
Category: Andere
Wurde aktualisiert: 28 Sep 2018
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Created byChristopher Ray
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Ereignisse
1975 - Schultz found work as an appliance
salesman for Hammarplast, a company that sold
European coffee beans and coffee makers in the
United States. He soon became the director of
the company and found out that the he was
selling more coffee beans to Starbucks over the
years, although it only has a few stores.1982 - Schultz was hired as director of retail
operations and marketing of Starbucks (which at
the time only sold coffee beans, not drinks)1985 - Schultz wanted to direct Starbucks into
the business of selling drinks, but the founders
did not want to go that direction. Disappointed,
Schultz left Starbucks and created his own
coffee bar, Il Giornale, which quickly garnered
success.1987 - This year, Schultz purchased Starbucks
and merged Il Giornale with Starbucks. He then
became the CEO and chairman of the Starbucks
Coffee Company.2000 - Schultz public announced that he was
resigning as Starbucks’ CEO.2008 - Returned to Starbucks to head the
company. In a interview with CBS, Schultz said of
Starbucks' mission, "We're not in the business
of filling bellies; we're in the business of filling
souls."2014 - Starbucks had more than 21,000 stores
worldwide and a market cap of $60 billion. The
incredibly popular coffee company reportedly
opens two or three new stores every day and
attracts around 60 million customers per week.2018 (June) - June 2018, Howard Schultz
announced that he would be stepping down as
chairman of Starbucks at the end of the month.
At the time, the chain had grown to include
more than 28,000 stores in 77 countries.84 Stores33 Stores272 Stores1,412 Stores10,241 Stores16,858 Stores22,519 Stores
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