1 Jan 1991 Jahr - Effect of User Orientation on Disconfirmation Processing

Beschreibung:

Sally K. Francis
Oregon State University
Beverly Browne
Oregon State University
Abstract
The purpose of this study was to conduct an indirect test of Propositions 4 and 5 of Oliver's (1989) satisfaction framework by analyzing the effect of user orientation on disconfirmation processing. Two sample groups that varied in user orientation were chosen to represent the contentment and pleasure response modes of Oliver's model. As predicted, results indicated that disconfirmation did not occur in the case of the sample representing the contentment mode, but did occur in the case of the sample representing the pleasure mode.

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