9 Apr 1911 Jahr - Standard Oil, after being dissolved by the Supreme Court, invites Harrison King McCann to form an agency to service its dispersed divisions. For the first time in its history, P&G pays an outside agency, J. Walter Thompson Co., to launch Crisco, its new vegetable shortening. Woodbury Soap breaks its "The skin you love to touch" campaign in the Ladies' Home Journal, marking the first time sex appeal is used in advertising.
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9 Apr 1911 Jahr
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~ 114 years ago