20 März 2004 Jahr - March 2004: Bell Pottinger wins pro-democracy Iraq account

Beschreibung:

In March 2004, the CPA hired a Bell Pottinger-led consortium to promote democracy ahead of the handover of power to an interim Iraqi authority on 30 June.

Its brief also included publicising the establishment of an independent electoral authority, and promoting the election of an Iraqi government in 2005.

In an interview with BBC’s Hardtalk, Lord Bell said his firm's brief was not to "sell" the idea of democracy, but to "inform people about the steps in the transition to democracy".

“We are trying to persuade the people of the best route to arrive at peace and prosperity, which is what everybody wants,” said Bell of the brief at the time.