1 Jan 2003 Jahr - Authenticity in the Skateboarding World

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Journalism Studies Commons, and the Mass Communication Commons

Becky Beal
Lisa Weidman

The purpose of this chapter is to illustrate the values and norms that constitute legitimacy, or authenticity, in the skateboarding world. Both authors spent a considerable amount of time with the skateboarding world in the late 1980s and early 1990s. Lisa Weidman worked at a
skateboarding magazine for several years, and Becky Beal did an extensive ethnographic study of skateboarders. Using our experiences and research, we describe the characteristics that skateboarders and the industry use to identify an authentic skateboarder. The first section, on the skaters' perspective, is based primarily on Beal's interactions with skateboarders; the second section, on the industry's perspective, is based on Weidman's experiences and interpretations of advertisements placed in the skateboarding magazines by companies selling skateboards and related products and services.

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