9 Jun 2017 Jahr - How Skateboarding Became a High-Fashion Obsession

Beschreibung:

Esquire Online

At Paris Fashion Week last year, Dior Homme debuted its fall/winter 2016 collection on a catwalk adorned with neon-lit skateboard ramps. For those in attendance, the obstacles were an aesthetic theme—a way for the Paris fashion house to augment its glitzy offerings with an off-kilter vibe. But in reality, the launch ramps and halfpipes were part of a broader fascination that's been sweeping the fashion world for years: the creative and urbane skateboarder.

On the surface, there are few cultural products more diametrically opposed than high fashion and skateboarding. One is a gritty counter culture that evolved in the streets; the other is dreamt up by designers looking to charter new stylistic terrain. But that hasn't stopped the unlikely marriage from reaching an apex. Skating has been a point of fascination for Vogue—the magazine published its editorial "Skate Week" package to a mirthful reception last year—while haute couture giants, independent designers, and mega-retailers have repeatedly cashed in.

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