1 Jan 1984 Jahr - Big Time Advertisting

Beschreibung:

Having been removed from the Apple Lisa (Local Integrated Software Architecture) team two years earlier for infighting, Jobs launches his latest Apple project – the Macintosh. An advert for the device depicting George Orwell’s world of 1984 being shattered by the arrival of the Macintosh is shown during the Super Bowl, having been directed by Ridley Scott. The campaign was the beginning of Apple’s “Think Different” era that saw it take on the established market players.