3 Jan 1945 Jahr - post-war decades (50s especially)

Beschreibung:

-large corporations held economic power
-expansion into foreign markets
-increased worker productivity
-machinery increased efficiency
-annual GDP rose
-rise in income for ordinary Americans
-lower inflation
-income inequality dropped
-domestic consumer market dramatically expanded
-education and homeownership were social and financial triumphs
-organized labor expanded the ranks of the middle class
collective bargaining - process of negotiation between unions and employers for work benefits
-houses, cars, appliances, and children drove postwar consumption
planned obsolescence - the American industry encouraged consumers to replace appliances and cars every few years
-stable marriages and couples were having more kids
baby boomers - babies born between WWII and the 1950s that have consistently been the center of American advertising and consumption as well as benefiting from medical advancements
-television advertising shaped consumerism
Beats - group of young writers and artists who rejected mainstream cultural values
-family structures and gender roles were undergoing significant changes
Dr. Spock - wrote a book of advice to mothers
-more women were a part of the workforce but still suffered from job inequality
-awareness of sexual identity
-migration to the suburbs
-cars and highways contributed to suburban growth
-fast food and shopping malls became the center of suburban consumption
-whites -> suburbs

-poverty accompanied the economic boom
-> The Affluent Society
-> The Other America
-most Americans had trouble accepting these new social changes
-working class migrants -> cities (declining economy and decaying infrastructure)
-urban poverty
-racial segregation (excluded from houses, schools, transportation
-loosened immigration restrictions allowed for a larger working class

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